Jumia Market Hit New Sales Record During Black Friday 2016
Jumia Market thrilled Ugandans with its Black Friday Sale on 25th November 2016 (the third of its kind since Jumia Market introduced the concept to Uganda in 2014). #JumiaMarketBF trended on Twitter throughout, while the Jumia.ug website attracted 3 times more traffic and 11 times more orders than on a normal day! With exclusive deals of up to 70% off electronics, home appliances and fashion, plus support from MTN, NTV and Capital FM, a spike in sales was expected, but Jumia Market exceeded expectations by hitting a new record of online sales in Uganda.
For those not familiar with the concept, ‘Black Friday’ originated from the U.S. and is known as the biggest shopping day of the year. Stores offer major discounts and customers get to shop for deals they would otherwise not find on a regular day. Now ‘Black Friday’ is a global movement, and takes place every last Friday of November in a number of countries.
Although the concept was first introduced to Ugandans exclusively by Jumia Market, 2016 saw the concept being adopted by other retailers in Uganda, including local supermarkets. A popular supermarket received an overwhelming crowd of customers as a result of their Black Friday promotions. Shocking images of the congested scenes at the supermarket surfaced on social media, and Jumia Market UG’s social media manager couldn’t pass up the opportunity to poke some fun by tweeting the following picture with the caption: “Black Friday shopping in supermarkets vs. on Jumia Market! Choose the easy option with #JumiaMarketBF”
For the first time, Jumia Market offered selected Black Friday deals for 5 days (from Monday 21st November) so some customers were able to secure their deals early – but the full range of deals were only unlocked on Black Friday itself.
Whilst the Jumia Market Black Friday deals were in plenty, some sold out within a few hours due to high demand, including the 17% off deal on the iDroid Miami Smartphone; a power bank which was reduced from 25,000 UGX to only 5,000 UGX; and MTN’s buy one get one free deal on the Huawei Y221 and Huawei Y3 – a deal which was exclusive to the MTN shop on Jumia Market and not available in any of their service centers.
Ugandans will be happy to know that they can certainly expect another Black Friday sale from the leading online marketplace in November 2017! Follow Jumia Market’s social media accounts for updates.